More by William Winston
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
Fundamentals of Leisure Business Success: A Manager's Guide to Achieving Success in the Leisure and Recreation Industry
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
Professional Services Marketing: Strategy and Tactics
Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance
A Guide to Preparing Cost-Effective Press Releases
A Guide to Preparing Cost-Effective Press Releases
Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages
Professional Services Marketing: Strategy and Tactics
Risky Business: Managing Employee Violence in the Workplace
Environmental Marketing: Strategies, Practice, Theory, and Research
4x4 Leadership and the Purpose of the Firm
Contemporary Sales Force Management
Contemporary Sales Force Management
Risky Business: Managing Employee Violence in the Workplace
Employee Assistance Programs in Managed Care
The Clinician's Guide to Managed Behavioral Care: Second Edition of The Clinician's Guide to Managed Mental Health Care
Employee Assistance Programs in Managed Care
Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance