Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations

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The SAGE Handbook of Marketing Ethics

Tattoo Designs: Dragon Tattoos: Over 300 patterns: DRAGONS

Measurement and Research Methods in International Marketing

Public History: A Textbook of Practice, Edition 2

Winning the Advertising Game: Lessons from the Super Bowl Ad Champions

Safeguarding Intangible Heritage: Practices and Politics

Mindful Eye, Playful Eye: 101 Amazing Museum Activities for Discovery, Connection, and Insight

Museum Storage and Meaning: Tales from the Crypt

Art Intro - With Insects, Eggs and Oils

Walk Through Walls: A Memoir

Magic of Vedic Mathematics: Become Mathematician in a day

The Problematic of Video Art in the Museum, 1968-1990

The Mystery of the Hanging Garden of Babylon: An Elusive World Wonder Traced

Fashion and Museums: Theory and Practice

Cultural Policy

Heritage and Social Media: Understanding heritage in a participatory culture

The Twenty-First-Century Legacy of the Beatles: Liverpool and Popular Music Heritage Tourism

Curationism: How Curating Took Over the Art World and Everything Else