Maximizing Campaign Conversion Rates Using Analytics

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Proceedings of 4th International Conference on BigData Analysis and Data Mining 2017: Journal of Computer Engineering & Information Technology : Volume 6

Hype or the Real Deal? The Big Data Conundrum

Making the Leap – From Reactive to Proactive Sales

Consumer Segments of the Middle East – Leisure and Business Visitors

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Managing the Potential of Small and Medium-Sized Enterprises in Business Practice

Wondering What Lies Ahead? The Power of Predictive Modeling

Effective Loyalty Programs - Keeping Costs Under Control

Visitor Relationship Management – Optimizing the Online Lifecycle

Small Business Loyalty Programs - Giving Back to the Oft-Ignored SME Segment

Modern Entrepreneurship in Business Practice: Selected Issues

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Ensuring Successful Business Partnerships

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

How Much is Too Much? Getting it Right With One-to-One Communications

Finding Tomorrow's Valuable Customers Today

Entrepreneur Guide