Maximizing Campaign Conversion Rates Using Analytics

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Modern Entrepreneurship in Business Practice: Selected Issues

Hype or the Real Deal? The Big Data Conundrum

Making the Leap – From Reactive to Proactive Sales

Consumer Segments of the Middle East – Leisure and Business Visitors

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Effective Loyalty Programs - Keeping Costs Under Control

Young people, entrepreneurship and non-formal learning: A work in progress

Service Done Right - The Best of the Best

A New Metric for Sales Channel Management (Channel Diversity Index)

Bundling 2.0 - Bundling Within and Across Sectors

Failure to Launch: From Big Data to Big Decisions

Know Each Customer’s Share-of-Wallet? Understanding Every Customer’s True Potential

Handset Purchasing Customer Experience – Optimizing the Retail Sales Cycle

Optimizing the Customer Experience to Drive Customer Retention

Developing Sales Battle Cards

Real-Time Customer Value Management – Sales and Churn Triggers

Turning Your Customers (and Non-Sales Employees) into a Sales Force

Product Network Analysis – The Next Big Thing in Retail Data Mining