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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Edition 2

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Trade Tales: Decoding Customers' Stories

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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

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The Art of Marketing and PR: Giving You Effective Tools to Build Your Brand and Make Your Business Grow.

The Art of Statistics: Learning from Data

Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

Brainstorming: A Step-by-step Guide to Unlock Your Imagination (Guide for Jacks of All Trade Brainstorming Trivia Increased Creativity)