Maximizing Campaign Conversion Rates Using Analytics

Consumer Segments of the Middle East - The Expat Community

'Occasional' Customer Segmentation - Uncovering Hidden Truths About Customers

Hype or the Real Deal? The Big Data Conundrum

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

Making the Leap – From Reactive to Proactive Sales

Why Recreate the Wheel? Using Best Practices in the Workplace

Consumer Segments of the Middle East – Leisure and Business Visitors

Outlier Analytics – Learning From Those on the Fringe

Campaign Sensitivity Analysis – Preventing Competitors From Stealing Your Customers

Eyes Wide Open - Competitor Intelligence Practices

Effective Loyalty Programs - Keeping Costs Under Control

Utilizing Analytics to Customize & Optimize Retail Networks

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Visitor Relationship Management – Optimizing the Online Lifecycle

Five New Opportunities in Credit Card Analytics

Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

Maximizing ROI Through Customer-Level Discriminatory Pricing

Reselling in Line With the Technology Adoption Curve

The Under-Tapped Banking Consumer Segments of the World – SMEs