Summary: Marketing 3.0: Review and Analysis of Kotler, Kartajaya and Setiawan's Book

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Summary: Uncommon Service: Review and Analysis of Frei and Morriss' Book

Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible

Summary: Customer Mania: Review and Analysis of Blanchard, Ballard and Finch's Book

Getting to Yes: Negotiating an agreement without giving in

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Summary: Differentiate or Die: Review and Analysis of Trout and Rivkin's Book

Difficult Conversations: How to Discuss What Matters Most

Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation

Summary: To Sell Is Human: Review and Analysis of Pink's Book

Never Split the Difference: Negotiating as if Your Life Depended on It

Summary: The End of Marketing as We Know It: Review and Analysis of Zyman's Book

Decisive: How to make better choices in life and work

Summary: The Discipline of Market Leaders: Review and Analysis of Treacy and Wiersema's Book

The Undoing Project: A Friendship That Changed Our Minds

Summary: Building Strong Brands: Review and Analysis of Aaker's Book

Contagious: Why Things Catch On