Consumer Segments of the Middle East – Leisure and Business Visitors

Utilizing Analytics to Customize & Optimize Retail Networks

How Much is Too Much? Getting it Right With One-to-One Communications

Maximizing Campaign Conversion Rates Using Analytics

Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

Visitor Relationship Management – Optimizing the Online Lifecycle

Barriers to development of high-technology small and medium-sized enterprises

Ensuring Successful Business Partnerships

Customer Retention During the Downturn

Finding Tomorrow's Valuable Customers Today

BI on a $0.99 Budget

Quintupling Your Churn Prediction Performance

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Wondering What Lies Ahead? The Power of Predictive Modeling

Customer Analytics Gone Wrong – Ten Common Mistakes To Avoid When Designing Customer Analytics Models

Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

Aligning Employees Around Delivering Best-in-Class Customer Experience

Crisis Management in Reverse - Capitalizing on Shocks to the System