Co-Branding Strategies for Smart Luxury Products

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Undoing Project: A Friendship That Changed Our Minds

Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Sustainable Branding, Cultural Intelligence and Co-Marketing

Contagious: Why Things Catch On

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Emotional Design: Why We Love (or Hate) Everyday Things

Driving Agribusiness With Technology Innovations

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing

Hungry City: How Food Shapes Our Lives

Social Media and Online Consumer Decision Making in the Fashion Industry

Misbehaving: The Making of Behavioral Economics

Sustainable Practices in the Fashion and Retail Industry

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Driving Green Marketing in Fashion and Retail