Strengthening SME Performance Through Social Media Adoption and Usage

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

The Basic Laws of Human Stupidity: The International Bestseller

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

The Undoing Project: A Friendship That Changed Our Minds

Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team Collaboration

Contagious: Why Things Catch On

Corporate Risk Mitigation Through Socially Responsible Governance

Blockchain Technology and Applications for Digital Marketing

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Emerging Perspectives on Financial Well-Being

Hungry City: How Food Shapes Our Lives

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

Misbehaving: The Making of Behavioral Economics

Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability

The New Digital Age: Reshaping the Future of People, Nations and Business

Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management