Strengthening SME Performance Through Social Media Adoption and Usage

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

The Undoing Project: A Friendship That Changed Our Minds

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Contagious: Why Things Catch On

Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team Collaboration

Corporate Risk Mitigation Through Socially Responsible Governance

Emotional Design: Why We Love (or Hate) Everyday Things

Emerging Perspectives on Financial Well-Being

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Harnessing Emotion AI for Customer Support and Employee Wellbeing

Hungry City: How Food Shapes Our Lives

Blockchain Technology and Applications for Digital Marketing

Misbehaving: The Making of Behavioral Economics

Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Elevating Brand Loyalty With Optimized Marketing Analytics and AI