Review of Marketing Research

Marketing In and For a Sustainable Society

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Review of Marketing Research

Qualitative Consumer Research

Qualitative Consumer Research

The Vulnerable Consumer: Beyond the Poor and the Elderly

The Vulnerable Consumer: Beyond the Poor and the Elderly

Innovation and Strategy

Innovation and Strategy

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Measurement in Marketing

Measurement in Marketing

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Marketing Accountability for Marketing and Non-Marketing Outcomes

Marketing Accountability for Marketing and Non-Marketing Outcomes

Toward a Better Understanding of the Role of Value in Markets and Marketing