Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Made to Stick: Why some ideas take hold and others come unstuck

Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Researching and Analysing Business: Research Methods in Practice

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Entrepreneurial Innovation in the International Business of Tourism

20 Rules of Closing a Deal

Contemporary Issues in Branding

The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management: Internal Marketing

The Sales Leaders Playbook

How To Sell Anything To Anyone

Business Strategies and Ethical Challenges in the Digital Ecosystem

Crystallizing Public Opinion

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives