Misbelief: What Makes Rational People Believe Irrational Things

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Predictably Irrational: The Hidden Forces that Shape Our Decisions

The Undoing Project: A Friendship that Changed the World

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Contagious: Why Things Catch On

The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves

The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy

Pre-Suasion: Channeling Attention for Change

Dollars and Sense: How We Misthink Money and How to Spend Smarter

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

The New Digital Age: Reshaping the Future of People, Nations and Business

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Flawless: Lessons in Looks and Culture from the K-Beauty Capital

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

The Automatic Customer: Creating a Subscription Business in Any Industry

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated