The World According to Star Wars

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Averting Catastrophe: Decision Theory for COVID-19, Climate Change, and Potential Disasters of All Kinds

The Undoing Project: A Friendship that Changed the World

The Ethics of Influence: Government in the Age of Behavioral Science

Contagious: Why Things Catch On

Conformity: The Power of Social Influences

The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy

How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be

Pre-Suasion: Channeling Attention for Change

The Cost-Benefit Revolution

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

How Change Happens

The New Digital Age: Reshaping the Future of People, Nations and Business

Choosing Not to Choose: Understanding the Value of Choice

Flawless: Lessons in Looks and Culture from the K-Beauty Capital

Why Nudge?: The Politics of Libertarian Paternalism

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

Nudge: The Final Edition: Improving Decisions About Money, Health, And The Environment