Amazon vs Alibaba
феб 2025. · Publifye AS
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O ovoj e-knjizi
Amazon vs Alibaba offers a detailed exploration into how these two e-commerce giants reshaped global retail, logistics, and international trade. The book delves into their contrasting strategies, highlighting Amazon's focus on customer experience and Alibaba's emphasis on empowering merchants. It examines the pivotal roles of technology innovation and supply chain management in their success, making it an essential read for those seeking to understand the evolving global economy.
The book progresses through three main parts, beginning with the founding stories and business models of both companies. It then moves to an analysis of their logistics networks, contrasting Amazon's vertically integrated approach with Alibaba's partnership-based model. Finally, it scrutinizes their international expansion strategies, revealing the challenges and successes they've encountered in diverse markets. The analysis incorporates financial reports, market data, and case studies, providing a balanced assessment of their strengths and weaknesses.
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