The Routledge Companion to Media Audiences
About this ebook
Bringing together 40 original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory and increasingly commercialized in the modern world. Each specially commissioned chapter by both early-career and experienced international scholars surveys new conceptualizations and constitutions of audiences, and assesses key issues, themes and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences.
The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilized through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.
About the author
Annette Hill is Professor in Media and Communication, Jönköping University, Sweden. With 25 years’ experience of audience research, in over 100 publications, her work addresses transnational audiences for factual and fictional genres, live events, tourism and theatre, using multi methods and analytic dialogue with industry and citizen stakeholders.
Peter Lunt is Professor of Media and Communication at the University of Leicester, UK. His research encompasses audience research, media regulation and the relationship between media research and social theory.
