Lead Like an MNC
About this ebook
systems?
In Lead Like an MNC, seasoned HR transformation expert Ashish Verma pulls back the curtain on why most Indian MSMEs struggle to retain talent, build a scalable culture, or attract top professionals—and how it all begins with one often-overlooked function: Human Resources.
Drawing from 30+ years of deep experience with both global MNCs and homegrown MSMEs, Ashish presents a step-by-step, founder-friendly playbook that transforms chaotic HR departments and unstructured people
management into a scalable, strategic system.
This is not just another HR manual—it’s a mindset shift.
From building HR policies that actually work to aligning job roles with business goals, from attracting talent to conducting goal-driven performance reviews, this book offers actionable frameworks, checklists, assessments, and real-world examples that MSME leaders can implement right away.
You’ll learn how to:
Build an HR strategy that supports your business vision from Day 1
Draft policies that protect your business and empower your people
Replace gut-feel hiring with structured recruitment funnels
Retain top performers through culture, not just compensation
Create goal sheets, review systems, and recognition strategies that scale
Use simple HR metrics and dashboards—even if you’re not an HR person
Build an employer brand that attracts talent like a magnet
Whether you run a factory, a tech startup, a retail chain, or a family-run enterprise—this book is your blueprint for leading like a multinational, without losing your MSME soul.
Who this book is for:
* MSME Founders & Owners
* First-time HR Managers
* Family Business Successors
* Business Coaches & Consultants
* Anyone building an HR department from the ground up
“If you’re too busy to fix your HR, you’ll always be too busy fixing people's problems.”
— Ashish Verma
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About the author
Ashish Verma is a seasoned HR transformation expert with over 35 years of
experience in the education, consulting, and business leadership landscape. He has worked with leading MNCs and Indian companies, but his true passion lies in transforming the HR function for MSMEs—the backbone of India’s economy.
Ashish is the founder and principal consultant at a specialized HR advisory firm, where he helps small and medium businesses build HR systems, policies, and cultures that are scalable, legally sound, and people-first. His unique approach blends corporate best practices with MSME practicality, making him a trusted advisor to founders who want to professionalize without losing their
entrepreneurial spirit.
He is also the CEO of D3 Skill Development Institute, a fast-growing education startup focused on robotics and AI training for school students—further reflecting his commitment to building future-ready talent.
A regular speaker, educator, and mentor, Ashish has influenced many careers and organizations with his
grounded wisdom, systems thinking, and empathy-driven leadership. This is his first book—and it reads like a masterclass for every founder who wants to scale up without selling out.
