Religion and Consumer Behaviour in Developing Nations

Ayantunji Gbadamosi · Ayodele C. Oniku

Jan 2021 · Edward Elgar Publishing

Ebook

256

Pages

Eligible

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About this ebook

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

About the author

Edited by Ayantunji Gbadamosi, Senior Lecturer, Royal Docks School of Business and Law, University of East London, UK and Ayodele Christopher Oniku, Senior Lecturer, Department of Business Administration, University of Lagos, Nigeria

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