Backfired Advertising
Podrobnosti o e‑knize
The book examines failures across diverse industries and locations, highlighting the systemic issuesâlack of due diligence, empathy, and strategic oversightâthat contribute to these disasters. For instance, a campaign that ignores cultural nuances can lead to unintended offense and widespread backlash.
The book progresses logically, starting with foundational principles of brand management, then analyzing case studies categorized by error type, such as tone-deafness or misrepresentation, and concluding with strategies for more robust, culturally sensitive marketing.
What makes ""Backfired Advertising"" unique is its focus on learning from failure, offering valuable lessons from marketing missteps, rather than solely celebrating successes. It provides actionable insights for advertising professionals, marketing managers, and business students through real-world examples and practical strategies for avoiding advertising disasters and navigating brand management.
