Political Economy, New Media, and Nigerian Popular Cultures
Benjamin Olumuyiwa Popoola · Israel Ayinla Fadipe
Apr 2025 · Cambridge Scholars Publishing
Ebook
527
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About this ebook
The Nigerian media industry, with the introduction of information and communication technologies, social networking sites, and the internet, has energized popular cultures that revolve around movies (Nollywood, Hollywood, Bollywood etc.), music (Afro-hip hop, American music), sports (football, European leagues), fandom, celebrity worship, religious movements, pentecostalism, nationalistic identities, online streaming platforms, ‘yahoo-yahoo’ cultures, money ritualism and so on. Thus, the present book examines how political economy theory of the media has been used to shape these listed popular cultures in the country and what uses and gratifications people seek from them, how people symbolically interacted with them, and how they socially learn from these popular cultures. As a matter of fact, using cogent and relevant case studies with postulations of popular economy theory of the media, the papers have looked into the intersection between political economy theory, popular cultures and new media using postulations from other relevant media theories and methodologies. Communication, popular cultures and media studies’ scholars and students will find this book useful for academic purposes.
About the author
Fadipe, Israel Ayinla is lecturer at Augustine University Ilara-Epe, Department of Mass Communication and Media Studies, Lagos, Nigeria. He specialises in communication, cultural and gender studies, and has published articles, chapters and books in both local and international journals and publishers. He graduated from the Department of Communication and Language Arts, University of Ibadan, with BA in Creative Writing, MA in Popular Music and PhD in Applied and Gender Communication.
Popoola, Olumuyiwa Benjamin is a professor of Journalism, Communication and Media Studies in the Faculty of Communication and Media Studies, and Deputy Vice Chancellor of Ajayi Crowther University, Oyo, Nigeria. He completed his BA in Mass Communication at the University of Nigeria, Nsukka, in 1999. Thereafter, he was awarded the Master of Science (MSc) in Mass Communication at the University of Lagos, Nigeria, and later completed his PhD Media and Cultural Studies at the University of Ibadan, Nigeria.
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