Corporate Values

The book progresses by first defining core concepts like business ethics and organizational culture, then systematically examining how values influence ethical conduct, brand perception, and internal culture. It provides practical strategies for integrating values into various aspects of business management, from recruitment to leadership development, and includes case studies illustrating both successful and unsuccessful implementations. This approach offers business leaders and HR professionals a practical framework for aligning values with business strategy, enhancing brand reputation, and fostering a more engaged workforce. It's a valuable resource for those seeking to create a value-driven culture and improve corporate accountability.