Bill I. Campbell, Ph.D., is an associate professor and director of the Exercise and Performance Nutrition Laboratory at the University of South Florida, Tampa, a research laboratory dedicated to innovation in sports nutrition and metabolism research. As a researcher and author, Dr. Campbell has published over 100 scientific abstracts and papers related to sports nutrition and enhancement of sports performance. In addition, he has published more than 50 articles for health and fitness magazines (print and electronic media). He is a paid consultant to professional sports team organizations and sports entertainment corporations and has lectured on various topics related to sports nutrition and exercise performance to audiences all over the world.