Billboards and Signage

Tracing the history of billboards and signage, the book addresses the socio-economic factors driving its growth, including urbanization and consumer culture.
It delves into design principles like color theory and typography, and then evaluates different outdoor media such as neon signs and transit advertising.
Case studies of successful and unsuccessful campaigns, along with statistical data, support the analysis.

Beginning with the psychological impacts of advertising, the book progresses through the historical development of outdoor ads.
It culminates in a discussion of the future, including emerging trends and ethical considerations, offering readers a comprehensive understanding of this pervasive visual medium.