Modeling Economic Growth in Contemporary Malaysia

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· Emerald Group Publishing
Ebook
360
Pages
Eligible
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About this ebook

In the current global market, which is turbulent, volatile, and continuously changing, companies must consistently sustain and survive during turbulent times. Although Malaysia is paving a way to adapt to the advancement of technology, one of its biggest challenges is sourcing the knowledge, skills, and competencies that will supply solutions to transform Malaysia into high value competitor for industrial countries.
The newest book in the Entrepreneurship and Global Economic Growth series, Modelling Economic Growth in Contemporary Malaysia considers the crucial changes to Malaysian economic areas and social well-being. Exploring issues from various perspectives including entrepreneurship, economic, financial, banking, marketing, and human resource, the chapters cover diverse industries such as IT, green technology, retailing, banking, tourism and hospitality, education, logistics, finance, banking, and many others.
Acknowledging that Malaysian companies must embrace the notion that human capital is a crucial contributor to competitive advantage, this book brings forward consumers' behavioral issues from the marketing lens, offering a critical exploration of how money spending interacts with choices relating to desired products or services.

About the author

Bruno S. Sergi is an Instructor on the Economics of Emerging Markets and the Political Economy of Russia and China at Harvard University and an Associate of the Harvard's Davis Center for Russian and Eurasian Studies and the Harvard Ukrainian Research Institute. He also teaches Political Economy and International Finance at the University of Messina, Italy.
Abdul Rahman Jaafar is a Senior Faculty Member in the Department of Business Administration and Entrepreneurship, and a Fellow in the Institute of Innovation and Commercialization, at Universiti Utara Malaysia. He holds more than 25 years’ experience in the corporate and business world.

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