Managing Strategy: Your guide to getting it right
Chartered Management Institute
May 2014 · Profile Books
Ebook
378
Pages
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About this ebook
Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options.
It covers a range of topics, including:
Understanding organisational culture
Performing SWOT and PEST analyses
Researching new markets
Corporate mission and values
Setting objectives
Performance measurement and balanced scorecard
Strategic options
The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.
It covers a range of topics, including:
Understanding organisational culture
Performing SWOT and PEST analyses
Researching new markets
Corporate mission and values
Setting objectives
Performance measurement and balanced scorecard
Strategic options
The combination of action-oriented checklists and handy pen-portrait profiles of key thinkers, including Charles Handy, Henry Mintzberg and Michael Porter, will help you master the crucial skills you need to further your career as a manager.
About the author
The Chartered Management Institute (CMI) is the UK's only chartered professional body dedicated to promoting the highest standards of management and leadership excellence. Its Chartered Management qualification is the hallmark of any professional manager. The books in the Checklist Series are based on the experience and contributions of its most experienced members.
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