Chinese Discourses on Happiness

Contributors analyze the government’s “happiness maximization strategies,” including public service advertising campaigns, Confucian and Daoist-inflected discourses adapted for the self-help market, and the promotion of positive psychology as well as “happy housewives.” They also discuss forces countering the hegemonic discourse: different forms of happiness in the LGBTQ community, teachings of Tibetan Buddhism that subvert the material culture propagated by the government, and the cynical messages in online novels that expose the fictitious nature of propaganda. Collectively, the authors bring out contemporary Chinese voices engaging with different philosophies, practices, and idealistic imaginings on what it means to be happy.

“This distinctive volume creates sustained dialogues around a substantive debate. Rejecting the conventional contrasts between China and the West, and yet deeply immersed in sinophone media, the authors understand Chinese discourse on happiness as multiple but interconnected conversations within a globally shared production of knowledge. Equally concerned with text and image, they exhibit an ethnographic eye as sharp as any orthodox ethnography.” —Deborah Davis, Yale University

“Wielander and Hird have put together a superbly researched and thoughtfully written set of essays on the multiple ways in which that most elusive of all states—happiness—is understood and pursued in contemporary China. A volume that should become required reading for all interested in Chinese society today.” —Julia C. Strauss, SOAS, University of London

“Chinese Discourses on Happiness is a timely new collection of essays edited by two sinologists based in Britain, Gerda Wielander and Derek Hird. It explores how China’s propaganda machine devotes extraordinary efforts to promoting the idea that the Chinese people enjoy good and meaningful lives under Communism—precisely because economic growth alone does a poor job of generating happiness.” —The Economist