The Success Story of Tesco: From the beginning up to 2012
Apr 2013 · GRIN Verlag
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About this ebook
Essay from the year 2012 in the subject Business economics - Operations Research, grade: 85% (First), Durham University, language: English, abstract: When Jack Cohen started selling groceries from a stall close to London in 1919, he might not have realized what success story he was about to create (Tesco, 2012). Hard to believe, but this was the foundation of Tesco as we know it today. Tesco has become one of the leading food retailers in the world with a revenue of more than 60 billion pounds and a global workforce of around 490.000 employees in 2011. There have been various factors that have had major impact on the company including the Second World War as well as the United Kingdom entering the European Union. These influences can be broken up into social, economical, legal and political. Additionally there has been another element of Tesco, which made the company unique and attributed majorly to its success: Its growth strategies. These will be analyzed with 'Ansoffs Matrix'.
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