Entrepreneurship
Christian Schultz · Stephan A. Rehder
Aug 2017 · Kohlhammer Verlag
Ebook
58
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
As a subdiscipline in business studies, entrepreneurship or the "theory of enterprise" is concerned with the founding of new companies in response to business opportunities that have been identified. From an institutional and personal point of view, entrepreneurship is characterized by the fact that market opportunities are recognized and exploited in profitable ways. This includes a coordinated use of resources, as well as a calculated acceptance of risks in the founding of new companies. Entrepreneurship is thus concerned with three central processes: identifying market opportunities, developing business ideas/models, and implementing them (commercially and organizationally). The individual volumes in the "Executive Education" series are designed in the form of tutorial notes and are intended to be used for independent learning of the modular subject-matter and for rapid revision of the relevant lectures.
About the author
Prof. Christian Schulz teaches at the HWTK in Berlin, is responsible for distance-learning models in the master=s degree and bachelor=s degree programs. Stephan A. Rehder was formerly a research assistant for UP Transfer Ltd. at the University of Potsdam.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
