The book analyzes the business models powering the gaming industry, such as microtransactions and subscriptions, while also exploring the rise of esports and its influence on advertising and audience engagement. Each chapter builds upon the previous one, providing a comprehensive overviewâfrom foundational concepts and key players to technological underpinnings like AI and advanced graphics.
The book offers a unique perspective by converging the technological and business aspects of the gaming sector, making it valuable for professionals, enthusiasts, investors, and students alike.