Opportunities and Challenges of Business 5.0 in Emerging Markets discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the implications of Business 5.0 in the emerging markets. The book also provides insights to marketers, entrepreneurs, and practitioners to unravel the opportunities and mitigate the challenges in the competitive world. Covering key topics such as big data, e-commerce, and value creation, this reference work is ideal for policymakers, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Pawan Kumar is working as full Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, social media, technology innovation etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute.
Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business in Lovely Professional University, Punjab, India. His research & teaching interests entail areas like Business Models, Strategic Management & Political Marketing.
Gursimranjit Singh is working as an Assistant Professor in the Department of Humanities and Management, Dr. B.R. Ambedkar National Institute of Technology Jalandhar, Punjab, India. He received his Doctoral in Management from the I.K. Gujral Punjab Technical University, Kapurthala, Jalandhar, India. He has published several research articles in international journals of repute. He has also published several book chapters published with IGI Global and Taylor and Francis. Further, he has presented research papers in various international conferences.(1343d6b5-89fb-