From understanding market dynamics to building a resilient business model, Business & Entrepreneurship explores every phase of launching and managing a successful business. It includes chapters on essential areas such as financing, branding, digital transformation, leadership, and sustainable practices. Through a mix of academic theory, practical advice, and real-world case studies, readers gain a 360-degree perspective on the entrepreneurial journey, enabling them to make informed decisions and craft adaptable strategies.
Business & Entrepreneurship is not only a manual but also an inspiration, challenging readers to think boldly, act strategically, and drive sustainable growth. Welcome to a book that encourages you to see the world of business not just as an opportunity but as a platform for meaningful impact.