European Retail Research: 2011 | Volume 25 Issue I
Dirk Morschett · Thomas Foscht · Thomas Rudolph
May 2011 · Springer Science & Business Media
Ebook
180
Pages
Sample
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About this ebook
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Business & investing
About the author
Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
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