Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election
Dominic Wring · Roger Mortimore · Simon Atkinson
Nov 2018 · Springer
Ebook
296
Pages
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About this ebook
Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals’ chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.
About the author
Dominic Wring is Professor of Political Communication at Loughborough University, UK.
Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.
Roger Mortimore is Professor of Public Opinion and Political Analysis at King’s College London, UK, and Director of Political Analysis at Ipsos MORI.
Simon Atkinson is Chief Knowledge Officer at Ipsos MORI, UK.
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