PSIKOLOGI KONSUMEN
Dr. Solehudin, M.M · Dr. Hartelina, M.Si · Dr. Reina A. Hadikusumo, S.E., M.M., M.Kom · I Wayan Adi Pratama, S.Tr.Par., M.Par · Dr. Dra. Ni Desak Made Santi Diwyarthi, M.Si · Risal Ngizudin, S.T., M.Eng · Diah Sastaviana, S.Psi., M.Psi., Psikolog · Dr. Aski Marissa, M.Psi., Psikolog · Ria Sakinah Waji, S.Psi., M.Si · Dr. Rudy Dwi Laksono, SpPD, M.Ked (PD), FINASIM, SH, MH, MARS, M.Psi
Jun 2024 · Cendikia Mulia Mandiri
Ebook
208
Pages
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About this ebook
Psikologi konsumen mencakup berbagai aspek, mulai dari pengaruh budaya dan sosial, hingga faktor faktor psikologis individu seperti motivasi, persepsi, belajar, dan emosi. Selain itu, perkembangan teknologi juga telah membawa dimensi baru dalam studi ini, seperti pengaruh media sosial dan perilaku konsumen online.
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