Proceedings of the 2025 International Conference on Global Cultural and Creative Industries (ICGCCI 2025)

In line with the new humanistic economy, this panel will focus on how to use nation’s culture and creative industries to promote economic development. There is now a true integration of humanities and economy in the case of China’s cultural and creative industries. The 14th Five-Year Plan for Cultural Development (2022) states that “it is necessary to further develop and expand the cultural industry, and give full play to the role of culture in activating development momentum, and promoting the optimization and upgrading of economic structure” and, particularly, to promote the “integration of culture, science, and technology”. The Development Plan of Beijing Cultural Industries (2022) also promotes “culture and commerce integration” and “the in-depth integration of multiple business formats such as culture, leisure, fashion and entertainment”. The integration of humanities and economy has provided a sustainable development route for the cultural and creative industries. This results in a distinctive nature of the current generation of culture professionals and the current digital and commercial trends in the culture and creative industries today. This panel will share findings on case studies from China and internationally on how the culture and creative sector can benefit from integrating with industry and will look to the future sustainability of the industry.