Entrepreneurial Leadership in Nasyiaytul Aisyiyah Sidoarjo

Rita Ambarwati · Dewi Komala Sari · Penerbit Pustaka Rumah C1nta

Penerbit Pustaka Rumah C1nta

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This study aims to determine the strengthening of the role of entrepreneurial identity to improve the entrepreneurial identity has a positive influence on entrepreneurial leadership in NA Sidoarjo. The study's design used sample data colletion through a questionnaire, and the sample in members of NA. The collected data were then analyzed using the Structural Equation Modelling (SEM) method assisted by PLS. The techniques of determining the sample unit in this study is simple random sampling. From the results of hypothesis testing, that entrepreneur identity has a postive effect on entrepreneurial leadership in NA Sidoarjo. The motivation and entrepreneurial leadership ofmembers to be more innovative in creating their businesses and developing creativity in their business processes.

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Dr. Rita Ambarwati S., S.E., M.MT., is an associate professor at the Faculty of Business, Law and Social Sciences, University of Muhammadiyah Sidoarjo, who teaches several subjects, including operational management, operations research, and marketing strategy. The 4th daughter of the couple H. Sudarso and Hj. Sri Asmaningwati was born in Surabaya on 07 April 1980 who started her career as a banking practitioner in 2000-2012 and has been a trainer and lecturer in operational management since 2017. The researcher's educational background includes S-1 Management, Wijaya Putra University in Surabaya (graduated in 2003). S-2 master's in technology management, ITS 10 Nopember Surabaya (graduated in 2011), and S-3 Doctoral Program in Management Science, Universitas Brawijaya in Malang (graduated in 2014). The author is involved in research and community service, both funded by Ristekdikti and independent funds on product development strategies and operational management themes in the industry.

Dewi Komala Sari, SE., M.M. is a Lecturer in the Management Studies Program at the Faculty of Business, Law and Social Sciences at Universitas Muhammadiyah Sidoarjo. She has taught Service Marketing, Marketing management Practicum and her research interests include consumer behavior, Marketing Performance, Service Quality, Consumer Satisfaction, e Commerce, and Digital Marketing.

Website: pustakarumahc1nta.com;

Instagram: @pustakarumahc1nta

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