Streaming Business

Divided into three sections, the book first introduces streaming business models, then delves into content creation processes, and finally addresses the long-term sustainability of streaming platforms. It argues that while streaming has democratized content creation, it also introduces new challenges related to content discoverability and platform sustainability.

A key focus is on the evolving economics of content libraries and the impact of cord-cutting on traditional media. This book uniquely combines a broad overview of the streaming landscape with a detailed analysis of business models and technological drivers. It approaches the subject with verifiable data and evidence-based insights, making it valuable for media executives, content creators, and consumers interested in navigating this rapidly evolving world.