Market Research: Mastering Market Research, Strategies for Informed Decisions and Business Success
About this ebook
Research on the market is a systematic attempt to obtain knowledge on target markets and customers; begin by gaining an understanding of who these customers and target markets are. Both a significant component of corporate strategy and a significant influence in ensuring continued competitiveness, it is an essential component. Research on the market is helpful in determining and analyzing the requirements of the market, as well as the size of the market and the competition. Both qualitative and quantitative methods are used in its methodology. Some examples of qualitative methods are ethnography, focus groups, and in-depth interviews. Quantitative methods include customer surveys and analysis of secondary data.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Market research
Chapter 2: Customer relationship management
Chapter 3: Marketing
Chapter 4: Retail
Chapter 5: Marketing research
Chapter 6: Positioning (marketing)
Chapter 7: Market segmentation
Chapter 8: Marketing strategy
Chapter 9: Neuromarketing
Chapter 10: Psychographics
Chapter 11: Segmenting-targeting-positioning
Chapter 12: Target audience
Chapter 13: Market analysis
Chapter 14: Currency
Chapter 15: Digital marketing
Chapter 16: Micromarketing
Chapter 17: Target market
Chapter 18: Shopper marketing
Chapter 19: Marketing and artificial intelligence
Chapter 20: Marketing automation
Chapter 21: Psychographic segmentation
(II) Answering the public top questions about market research.
(III) Real world examples for the usage of market research in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Research.
