Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle
Dianne G. Bystrom · Terry Robertson · Mary Christine Banwart · Lynda Lee Kaid
янв. 2005 г. · Routledge
4,0star
1 отзывreport
Электронная книга
256
Количество страниц
family_home
Можно добавить
info
reportОценки и отзывы не проверены. Подробнее…
Об электронной книге
A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.
Оценки и отзывы
4,0
1 отзыв
Об авторе
Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid
Оцените электронную книгу
Поделитесь с нами своим мнением.
Где читать книги
Смартфоны и планшеты
Установите приложение Google Play Книги для Android или iPad/iPhone. Оно синхронизируется с вашим аккаунтом автоматически, и вы сможете читать любимые книги онлайн и офлайн где угодно.
Ноутбуки и настольные компьютеры
Слушайте аудиокниги из Google Play в веб-браузере на компьютере.
Устройства для чтения книг
Чтобы открыть книгу на таком устройстве для чтения, как Kobo, скачайте файл и добавьте его на устройство. Подробные инструкции можно найти в Справочном центре.
