Audience Research Methodologies: Between Innovation and Consolidation
Geoffroy Patriarche · Helena Bilandzic · Jakob Linaa Jensen · Jelena Jurišić
Jul 2013 · Routledge
3.5star
2 reviewsreport
Ebook
232
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
Ratings and reviews
3.5
2 reviews
About the author
Geoffroy Patriarche is an Associate Professor at Université Saint-Louis - Brussels, Belgium
Helena Bilandzic is a Professor in the Institute of Media and Educational Technology at the University of Augsburg, Germany
Jakob Linaa Jensen is an Associate Professor in the Department of Aesthetics and Communication - Media Science at Aarhus University, Denmark
Jelena Jurišić is an Assistant Professor in Croatian Studies at the University of Zagreb, Croatia
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
