Savanna Sales Leap

The book uniquely focuses on the Masai people's experience, providing a nuanced analysis of a specific cultural and economic context rather than a general overview of e-commerce. It employs a mixed-methods approach, combining quantitative data with qualitative insights from interviews and ethnographic observations.

A key argument is that successful adoption of these technologies hinges on understanding and addressing the inherent tensions between tradition and modernity.

The book progresses by first establishing the historical and cultural context of the traditional Masai cattle trade. It then investigates the emergence and adoption of online cattle marketplaces, analyzing factors influencing adoption rates and challenges faced by users. Finally, it explores the broader socio-economic implications of this digital transformation, culminating in policy recommendations for inclusive and sustainable economic empowerment through technology.