Globality
apr 2012. · Hachette UK
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O ovoj e-knjizi
Globality primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. GLOBALITY radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive.
O autoru
Harold L. Sirkin is a Senior Vice President and Director of The Boston Consulting Group (BCG) , and the worldwide leader of its Global Operations practice. He is the co-author of PAYBACK: REAPING THE REWARDS OF INNOVATION, which was named by BusinessWeek as one of the top ten books on innovation of the year.
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