DIPHTHERIA: Campaign booklet 1945-7 and Advertising 1951-2
Graham Thomas
Jun 2025 · History of Advertising Book 10 · SAGUS
Ebook
36
Pages
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About this ebook
This was the first major immunisation publicity campaign in the world. Mounted during and after the 2nd World War it promoted the uptake of diphtheria vaccine among children.
The approach was ground-breaking but also timeless and as relevant today as it was then.
This booklet provides a comprehensive exploration of the campaign and all the elements that were brought into play. A must-read for all students of advertising, advertising history and health-care professionals.
About the author
Graham is a Fellow of the Royal Society of Arts, and a major writer on the history of advertising.
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