Multi-Channel-Retailing: Verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Mar 2013 · Springer-Verlag
Ebook
402
Pages
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About this ebook
About the author
Dr. Hanna Schramm-Klein ist wissenschaftliche Assistentin von Prof. Dr. Joachim Zentes am Institut für Handel und Internationales Marketing der Universität Saarbrücken.
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