Global Sport Business: Community Impacts of Commercial Sport
About this ebook
In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport’s global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals.
This book was published as a special issue of Sport in Society.
About the author
Hans Westerbeek is the Director of the Institute of Sport, Exercise and Active Living (ISEAL) and Professor of Sport Business in the School of International Business at Victoria University (VU) in Melbourne, Australia. He also holds an appointment as Professor in Sport Management at the Free University of Brussels in Belgium.
