Unintended Ad Placements

This study uses real-world examples and interviews to classify error types and their financial impacts. It begins by tracing the evolution of advertising from manual oversight to automated systems, setting the stage for understanding contemporary challenges. Did you know that a poorly placed ad can not only damage a brand but also erode trust in the media outlet carrying it?

The book then progresses through case studies, analyzing breakdowns in communication and vulnerabilities in algorithms. Ultimately, Unintended Ad Placements provides a framework for improving ad placement protocols and crisis communication strategies. It offers actionable insights for advertising professionals, marketing managers, and journalism students seeking to enhance their advertising practices and mitigate risk. By addressing flaws in communication, quality control, and risk management, businesses can avoid embarrassing placements and enhance operational efficiency.