Mobile Service Innovation and Business Models
Harry Bouwman · Henny de Vos · Timber Haaker
May 2008 · Springer Science & Business Media
4.2star
19 reviewsreport
Ebook
327
Pages
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About this ebook
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
Ratings and reviews
4.2
19 reviews
Yash Rajpurohit
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October 13, 2013
Faaadu App Par paise itne mat dena. Chutiya bana ne ke dhandhe hai:D
A Google user
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September 16, 2009
very good read !
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