Strategic Priorities in Competitive Environments: Multidimensional Approaches for Business Success
Hasan Dincer · Serhat Yüksel
Jun 2020 · Springer Nature
Ebook
356
Pages
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About this ebook
This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard technique, but also considering customer expectations, organizational requirements, financial outcomes and technological infrastructures. The first part explores the financial impacts and performance measurement of investments, while the second part examines customer demand in a globalized environment. Part three then addresses organizational quality and internal processes, highlighting participatory elements and synergies. Lastly, part four investigates strategic learning in enterprises as a factor for sustainable economic success in times of change and disruption.
About the author
Hasan Dincer is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.
Serhat Yüksel is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.
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