The book progresses by first introducing the cognitive theory of metaphor and its influence on reasoning. It then examines the cultural variability of metaphor, drawing on linguistic and ethnographic studies. Finally, it focuses on the application of metaphor in literary creation, demonstrating how authors use metaphorical language to evoke emotions and convey complex themes.
This interdisciplinary approach, connecting cognitive science, cultural studies, and communication studies, provides a holistic understanding of metaphor's multifaceted functions in meaning and communication. The book avoids overly technical jargon, making it accessible to a broad audience interested in Language Arts and Philosophy. By understanding conceptual metaphor, readers can enhance critical thinking skills and foster cultural understanding.