The book approaches this by providing a detailed framework for analyzing and constructing tone, differentiating it from resources focused merely on grammar or style. The ability to analyze and utilize tone effectively is a skill that requires understanding rhetoric. ""Tone Matters"" provides the historical context of rhetoric while providing a practical understanding of its application. Supported by examples spanning various disciplines, the book analyzes tonal choices made by accomplished writers.
Progressing from core concepts to practical strategies, the book covers analyzing tone in essays, constructing effective tone, and navigating tone in sensitive situations.