Knowledge Sharing and Fostering Collaborative Business Culture

Hussain, Zahid · Khan, Arman · Qureshi, Muhammad Asif · Sharipudin, Mohamad-Noor Salehhuddin · Alkara, İbrahim

Mar 2025 · IGI Global

Ebook

630

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Eligible

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About this ebook

With the rise of technological advancement, organizations can leverage knowledge-sharing practices to foster both employee engagement and customer loyalty. New technologies enable organizations to create seamless, collaborative environments where information flows freely across all levels, breaking silos and boosting productivity. By facilitating access to critical knowledge, businesses can engage employees effectively, driving motivation and job satisfaction. Knowledge sharing also plays a critical role in enhancing customer relationships, building stronger, more loyal customer bases. Further research may demonstrate how leaders can foster a knowledge-sharing environment, ensuring that both internal teams and external customers benefit from the wealth of collective organizational knowledge.

Knowledge Sharing and Fostering Collaborative Business Culture emphasizes the role of digital tools, such as AI, cloud-based platforms, and data analytics, in transforming traditional knowledge-sharing models. It examines how organizations can utilize AI and other digital tools to gather and analyze data, offering personalized solutions that align with customer needs and preferences. This book covers topics such as business collaboration, employee engagement, and workplace culture, and is a useful resource for business owners, sociologists, computer engineers, data scientists, academicians, and researchers.

About the author

Zahid Hussain currently in his postgraduate degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He has done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in marketing related fields in different impact factor journals at national and international level.

Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in the field of academia and research. He holds a Ph.D. from Putra Business School, Malaysia's first AACSB accredited business institution. Currently, Dr. Khan serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, Dr. Khan has demonstrated a significant presence on both national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has authored numerous books published by renowned publishers, further showcasing his academic expertise. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. Dr. Khan's editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards across national and international journals. His leadership in these roles reflects his dedication to elevating academic discourse and nurturing an environment that encourages innovation and scholarly excellence. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellence.

Mohamad-Noor Salehhuddin Sharipudin is a Senior Lecturer at the Department of Communication, Faculty of Modern Languages and Communication. He holds a PhD in Marketing from Victoria University of Wellington. His research interests include sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture. His research publications have appeared in Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Hospitality and Tourism Research, SEARCH: Journal of Media and Communication Research, Asian Journal of Business Research, Malaysian Journal of Communication, among others. He serves in the editorial board of scholarly journals. Dr Sharipudin has industry experience in banking and corporate branding before turning to academia.

Ibrahim Alkara , who studied Mechanical Engineering, completed his master’s degree in Business Administration – Management –Organisation (MBA) and his doctorate in Marketing. He is currently working in the Marketing and Advertising programme at Bilecik Şeyh Edebali University. He has many book studies, articles and conference presentations published in national and international platforms, especially in digital marketing, (artificial intelligence, metaverse, NFT,) marketing research, customer relationship management and consumer behaviour. [Editor]

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